Digital & Social Media Consultancy



Trapeze Digital


Trapeze Digital offers digital and social media consultancy to brands, PRs and agencies

We have almost a decade a of specialist experience in beauty, health, wellness and lifestyle brands and audiences.

Founded by web editor and beauty journalist, Yanar Alkayat, key services include:


> Bespoke social media and digital consultancy specifically tailored to your business or project

> Bespoke social media and digital support on PR projects and product launches

> One to one training in any areas of social media engagement or digital growth relevant for you

> Bespoke toolkits written specifically for you and your business to equip you to manage your own social media channels and digital goals

> Website consultancy if you’re looking to get more out of your website but don’t know how


Trapeze Digital has worked with some amazing brands and websites over the years and would love to work with more.

 Take a look at recent projects or services to find out more about how we can help.

Always thinking digital


Results in Numbers


number one ranking on Google for after a nine-month SEO project


% increase in traffic for after a four-week SEO project 


% increase in social media followers after a six-month project for Wild about Beauty


% increase in affiliate marketing revenue in one year for BeautyMART



A digital presence is essential for most businesses as well as knowing how to use online channels effectively and strategically.

Trapeze Digital can provide support and consultancy on the following areas.

All consultancy is bespoke so the service you receive will be tailored exactly to meet your business or project needs.


Training sessions and workshops covering all aspects and levels of social media, digital marketing and website best practices are available for one to one and small groups


If you’re an independent PR or agency Trapeze Digital can work together to help you maximise a pitch, product launch or offer social media client services. Training is also available


We can offer one off consultancy or complete project management on a digital project such as a website re-design


Create or manage social media strategy and content creation to grow and strengthen online communities and brand exposure


Enhance a product launch, brand or campaign with online marketing support


Update website copy for improved search results and edit a site’s SEO elements

Take a look at recent projects or get in touch to find out more.

  • ‘An amazing contribution that’s helped grow our business. Looking forward to working together again!’

    Anna Magee -
  • ‘Enthusiastic and energetic’

    Anna-Marie Solowij, Millie Kendall - BeautyMART
  • ‘Yanar knows her craft and full of good ideas. Easy, calm to work with and so supportive, nothing is ever too much trouble. A big thank you for everything.’

    Susie Begg,
  • ‘An amazing team leader, giving direction and encouragement to our small team resulting in a solid social following and digital direction.’

    Kim Jacob - Wild about Beauty
  • ”The Trapeze Digital toolkit gave our brand clarity of our social media strategy, brand values and some great tactical ideas on how to grow and engage our social media audience and a clear framework to work in. Very useful.”

    Sarah Hancock - Skin & Tonic
  • ‘Yanar was brilliant and great value for the company. The one-to-one setup allowed us to go through all parts of social media extremely thoroughly.’

    Blossom Consulting




Click on a project to find out more.




Trapeze Digital is a consultancy service I founded to work more closely with brands and agencies on digital and social media projects.

I started my career as beauty writer on print and online titles (Red,,,, among many others) and quickly developed a flair and passion for digital. At the same time as writing for press, I began working directly with brands. I took on a role as social media editor at Beauty Seen PR (now Seen Group) and went on to become online editor at BeautyMART managing the ecommerce. Following that I was digital director at hair magazine.

I’m now heading up digital and ecommerce strategy at, a leading women’s health website, overseeing SEO management, community growth, social media strategy and team training. I still write for national press with a monthly beauty column on Health & Fitness magazine as well as health, wellness, spa and fitness articles for other titles.

With a combination of creative, strategic and technical expertise, I love digital engagement but refreshing straight talking – I will never baffle you with online jargon. I’m always thinking digital and obsessed with how the online world can meet business needs.

Take a look at recent projects or get in touch for a bespoke quote or to find out more .

Drop us a line

We'd love to hear from you